Article 17411

Title of the article

                                    METHODOLOGICAL APPROACHES TO THE LONG-TERM FORECASTING                                   OF CONSUMER BEHAVIOR BASED ON THE THEORIES OF NEEDS

Authors

Kosharnaya Galina Borisovna, Doctor of sociological sciences, professor, head of sub-department of sociology and human resource management, Penza State University, k-galina@1yandex.ru
Belyakova Vera Anatolyevna, Candidate of economic sciences, associate professor, sub-department of marketing, commerce and service sector, Penza State University, penzamarketing@mail.ru 

Index UDK

330.163 

Abstract

The article considers various approaches to definition of human wants and presents their integrated classification. The authors have established an interrelation of base requirements of a person with a possibility of forecasting for the long-term and superlong-term periods. The article reveals dependence of long-term forecasting accuracy and characteristics of a person as a personality and as a potential consumer. The researchers also define the factors forming the size and specifics of supply and demand in the present and in the future period. 

Key words

marketing, requirements, behavior of consumers, long-term forecasting. 

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Дата создания: 20.09.2014 08:30
Дата обновления: 22.09.2014 10:07