|Title of the article||
METHODOLOGICAL APPROACHES TO THE LONG-TERM FORECASTING OF CONSUMER BEHAVIOR BASED ON THE THEORIES OF NEEDS
Kosharnaya Galina Borisovna, Doctor of sociological sciences, professor, head of sub-department of sociology and human resource management, Penza State University, email@example.com
The article considers various approaches to definition of human wants and presents their integrated classification. The authors have established an interrelation of base requirements of a person with a possibility of forecasting for the long-term and superlong-term periods. The article reveals dependence of long-term forecasting accuracy and characteristics of a person as a personality and as a potential consumer. The researchers also define the factors forming the size and specifics of supply and demand in the present and in the future period.
marketing, requirements, behavior of consumers, long-term forecasting.
Дата обновления: 22.09.2014 10:07